Media Buying

MarketHOLD uses a time-tested approach to buying media for our clients. Instead of just buying available spots, we review your business goals and buy only those spots we feel will bring an appreciable return on investment. Then, through a rigorous reconciliation process, we ensure that you're getting exactly what you pay for — and nothing less.

Media Buy Process

1. Utilize market research to choose media centers and stations which best reach your target market
2. Define appropriate spot length for messsage / goal
3. Select weeks to maximize reach — when your prospects are listening, economies of buying
4. Identify best days / times to reach your target market
5. Negotiate cost, based on reach and frequency (radio), or impressions (television)
6. Compare media buy with historic buys during the negotiation process

Reconciliation Process

1. Review all spots purchased compared to Order Confirmation
2. Account for all spots purchased against Performance Affidavits
3. Ensure all spots purchased are represented exactly on invoices

Why Choose MarketHOLD?

• 15 years of production experience — we understand the business
• Time savings (see processes above)
• Historic data holdings for buy evaluation
• Opportunity to acquire free spots, which are then passed on to the customer
• Reconciliation reliability — we hold media centers responsible

Contact: Diane McClure, 800.724.1779 x210, diane@markethold.com